Friday, 3 May 2013

Lolly Hampers

It's a Lolly kind of day today it seems! So many of the searches included the word 'Lolly' and it is something we have a LOT of here at Rainbow Designs! I think I might be missing something though? There are so many of these types of searches that don't end in an order, why? Maybe they are after more 'traditional' style Hampers? Maybe we don't have the types of lollies they want? Maybe they need it faster than we can delivery? (even though we do have Next Day delivery) I'm starting to think I need to include some different types of Lolly Gifts but what? I've tried Sugar Free, Dairy Free, Gluten Free, Peppermint, Licorice, Freddo Frogs, Kids styles BUT none of them did very well. What am I doing wrong?

I'm going to try another style of Lolly Gift soon, still using the gift box that a lot of my Lolly and Chocolate gifts come in but in a different style/colour. These new lollies are chocolate coated lollies and are made in Australia. They will be individually packed in 150g bags/boxes making it just over the kilo - pricing will be about $65 and this will include the delivery charge, as all my gifts do. I am hoping this style of gift will be more suited to the people who search for 'Lolly Hamper' and end up at Rainbow Designs. I guess I'll find out in a few weeks! (fingers crossed)

I've also been deciding on whether to have a Cadbury Gift box?? Made up of a variety of different Cadbury Bars and Blocks - "Cadbury Cravings" maybe??

A couple of weeks ago I added an option to many of my Lolly/Chocolate Boxes to add a Bear to their gift - I don't know why I didn't do this sooner! It has proven quite popular and I have realised that the Pink bear is a big favourite! I sold out too quickly - I feel sorry for the other colours. Luckily the company I get my bears from are pretty speedy with their deliveries so generally bears aren't out of stock for long. One of the hardest things is updating the website to reflect this - it is very fiddly and time consuming and more often than not an order will come in before I have had a chance to put something out of stock! Typical!

A few months ago I added a gift called 'Cravings' where you can select exactly what you want to go inside the box - popular! I've just added a larger Cravings gift called 'Cravings Overdrive' for the BIG sweet tooth.

I try and use lollies and chocolates that are known ie Allens, Mars, Nestles, Trolli etc so people know what the quality is like and can be happy ordering something for a far away friend or relative. The new gift I plan on adding soon is from a small business called Freckleberry so is a sort of unknown to most people but I hope over time my customers will realise that the quality is great and is just something a little bit different but still yummy and priced well.

If I can get small quantities of some new products I might look at trialling the special diets gifts again and include sugar, dairy, nut free products - it all depends on what I can find and the prices as I still want these gifts to be affordable and value for money, like all my other gifts.


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