Friday, 1 May 2015

X is for...Xerox

Xerox - a copy, a duplicator

Glad I found a word starting with X that I could use, I was starting to think I'd have to share some of the families x-rays!

I've been copying and copied in business since I began. I didn't invent gift boxes or hampers and never professed to have what I did was get ideas from other businesses and went with it. I lent towards the sweeter side of gifts as I am a very unapologetic CHOCOHOLIC! I had seen on a website relating more to travel than gifts, selling a gift box of lolly bananas and snakes and that's where the spark of an idea started. I 'copied' their idea and turned it into Rainbow Designs :-)

For the first few years all of my gifts were made and sent by me and all were someway lolly or chocolate based. I did try a few alternate gifts which bombed. haha. So they didn't last long! Then after being in business for about 2-3 years I approached a couple of gift hamper business with the proposal of 'drop shipping' their hampers, or some of the hampers. I didn't want to copy their hampers I wanted to use their hampers as I knew they knew what they were doing and didn't think I could improve them anyway. After a few hiccups and misadventures I am now working with one (fantastic) gift hamper business who produce amazing hampers of which my customer have become to order regularly and love. They do differ from my sweet tooth theme I originally started out with but, for the most part, they all have some sort of relationship to confectionery, sweetness, chocolate or lollies.

Nuts About Sweets - $60 delivered

Copying outright with no regard or thought the the originator of an idea or product is just plain wrong and rude! It takes a LOT of time, money and guts to produce something only for it to been stolen and copied by someone else. It's also very heartbreaking when it happens and can be quite damaging to, not only your business but you confidence! If you like someone's business, idea, product, name etc DON'T steal it or copy it, contact them and see if there is maybe a way of working with them or incorporating it into your business. I have found it so rewarding and beneficial working with another hamper company than 'xeroxing' their ideas. For me it was a logical way to expand my products without having to outlay a truck load of money or need a huge storage space plus it stopped any temptations! (something of which my M&M's know only too well!)

The success I have had with working with my drop ship hamper business has been leading me down the path of just focusing on my Hampers and only having my 'sweet tooth' inspired gifts available during Christmas and Easter. This will leave me time to pursue other ideas and job opportunities without having to sell or close Rainbow Designs. Who knows? But it's definitely something worth thinking about.

Don't Xerox.
Collaborate, Innovate,  Inspire, Enjoy, Share.

No comments:

Post a Comment