Rainbow Designs, it is a major challenge; you need to identify opportunities for advertising which will garner successful results. Pay too much and there may be no return on your investment, pay too little and your advertising campaign may fail to get noticed at all. It is definitely a fine balance.
Our blog of course is one way to get noticed and we have developed Facebook, Pinterest and Twitter pages to connect with our online fans.
Knowing who your customers are can also help pinpoint your options. As most of our shoppers are female, then a spot on Femail works in our favour.
The ability to leave online reviews makes shopping easier for people and is another positive form of advertising. We have review pages set up on WOMO, Product Review and Google+. It is also important to register on sites such as TrueLocal in order that people become familiar with your business and it gives you another website where customers can leave feedback.
We have a monthly newsletter which we send out at the beginning of the month which features our gorgeous gifts and other tidbits. Repetition is a great way for people to see and recognise your brand and it keeps it at the forefront of your customers' minds. Not too much, mind you, as you want to avoid what is known as consumer fatigue where they tune out or ignore you altogether.
Over the last 10 years we have learnt a lot about advertising but we are no expert by any stretch of the imagination. We would love to hear any tips you can provide.
If you have a business, what do you find works for you in terms of advertising?